AM
Open to new opportunitiesFounder & CEO · Data Analyst

Hi, I'm André Mireles.

I turn data into decisions — and decisions into products.

3+ years driving measurable growth through analytics, machine learning and product strategy. Now building Wondrfy, an AI-powered travel startup, from Toronto.

Hire me Download résumé
Est. Toronto
AM
Toronto, Canada
Crabi
+30%

Lead generation

Braxel Group
+20%

Conversion rate

Sales model
92%

Forecast accuracy

Wondrfy
$500K

Pre-seed target

Currently building

Wondrfy

Founder & CEO · Jan 2024 — Present

AI travel-tech that turns behavioral data into personalized itineraries.

  • Designed, built and launched the MVP end to end, with 200+ curated places to explore.
  • Wrote the go-to-market and monetization strategy behind a $500K pre-seed raise and 18-month runway.
  • Achieved strong early user engagement from launch.
ReactFastAPISupabaseBehavioral dataAI recommendations
Experience

  1. Braxel Group

    Jun 2022 — Jul 2023

    Data Analyst · Mexico

    • Lifted conversion rates 20% through A/B testing and statistical analysis of customer behavior.
    • Improved stakeholder decision-making 20% with clear, visual storytelling.

  2. Crabi

    Oct 2021 — Jun 2022

    Data Analyst · Mexico

    • Drove +30% lead generation and +12% revenue with data-led personalized campaigns.
    • Raised customer engagement 15% using MySQL and data warehousing insights.
    • Built retention KPIs that grew retention 15% in six months.
SQLSnowflakePythonPower BITableauData StudioScikit-LearnA/B TestingPredictive ModelingRegressionHypothesis TestingKPI Development
Machine learning

Customer Segmentation

Clustering model in Python & Scikit-Learn that grouped shoppers by purchase behavior and made marketing spend far more efficient.

+18%engagement
Time series

Sales Forecasting

Monthly sales forecast with 92% accuracy that helped optimize inventory levels and cut stockouts.

−15%stockouts
Toolkit

Data Analysis

SQLSnowflakePython

Visualization

Power BITableauData Studio

Machine Learning

Scikit-LearnA/B TestingPredictive Modeling

Statistics

RegressionHypothesis TestingKPI Development
Education

  • Tecnológico de Monterrey

    B.Eng. Industrial & Systems Engineering

  • Hochschule München

    B.Eng. Engineering & Management

Languages

4

English · Spanish · French · German

Let's talk

Looking for someone who ships and measures?

andre.mirells@gmail.com+1 647 619 2297LinkedInGitHub